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5 Email Marketing tips for a successful campaign

Email marketing campaigns are an essential tool of any marketing strategy. Before delving into some email marketing tips, I would like to briefly mention a few statistics on the subject, for which I created an Infographic using data released by eMarketer in 2015:

It is therefore no surprise that email has become one of the best and most effective channels for businesses to reach their customers. However, with the increasing popularity of e-mail marketing comes a greater risk that messages do not reach customers' inboxes and/or customers hit the delete button more than opening your message. So, to run successful email marketing campaigns and start 2016 in the right direction, here are some practical tips to support you in the New Year and beyond:

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