The business never slows down, although 2016 was an astonishing year for internet marketing and we are almost at the end of the year, it is time to begin thinking about how this sector's going to transform in 2017. Advertising is a niche controlled by those with the experience to plan ahead, anticipate modifications, and jump on trends before your opponents do, so look closely at the tendencies to come and prepare for them. In the event that you would like to continue being competitive in your own industry you need to be alert to their existence. These are our top 3 trends in 2017:
Authentic Rise of Augmented Reality
Few folks could have called that Pokémon Go would have taken off like drastically as it did, earning $10 million each day during its peak in new sales. Excitement for it has mostly died down; but the program had two main effects: first, on the internet marketing community, it revealed that users are prepared for it; second, augmented reality has given a flavor of the earning potential that marketers could tap in. You may expect to see more brands being released with AR advertising AR games, and efforts to capitalize on AR programs that already exist.
Live Video Streaming Will Totally Take Off
Social networking users are starting to need more live content, giving them a view right into a world they had previously not been able to obtain. Thanks to faster Internet as well as the ubiquity of cellular devices, live video is becoming something of a tendency on its own, with an increasing number of programs and platforms giving some type of live streaming, functionality. Even this year's first Presidential debate was streamed live, attracting numerous viewers in. Live video continues to be for the last couple of years on an up run, however I believe 2017 will undoubtedly be the year when it completely takes off, used by much more people and more brands than ever before.
Information Visualization Software Will Significantly Enlarge
As marketers, information is our lifeblood. We need quantitative advice to tell us who is buying what, when, what messaging, and why is the most successful for them. But even information analysts often have difficulties comprehending precisely what the info is saying, our brains were not made to process vast quantities of raw numeric information this manner. Now, technology is finally catching up to the interpretation and part of data analysis; you will find tons of information visualization tools available on the market already, however in 2017, every company is going to wish to begin utilizing them - those who do not will be left in a major disadvantage. The technology is likely to be more complex, and data analysis demands will soon be greater than ever before.
I envisage these tendencies based on the existing info, the debut of new technologies, including last year's trends, and how I see and hear marketers speaking about the entire year to come. Rather than diving head-on into them, study them cautiously, and either strategise how to contain them in your marketing campaigns, once they start circulating, or compensate for them.